Hatched from Bradley Parker, founder of EggFusion in Deerfield, Illinois, is a new breed in advertising: On-Egg Messaging. The more banal forms of advertising such as commercials, magazine publishing, and radio blurbs can be turned or tuned off, but egg-advertising is too new for us to scramble away from. Some may think this idea be a bit too eggcentric, but CBS did not seem to think so; signing as the exclusive advertiser, 35 million eggs were distributed last fall showcasing their net

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