It is now taken as a given, that everyone and anyone is online. We know have major web sites, targeting individuals uniquely, based on their chosen interests, beliefs and choosen proffessions Myspace being a perfect example. Each profile is taylor made by the individual and that individual gets his or her own set of laser targeted adverts. With this type of business medium well established, you have to wonder what the future holds for the older tried and tested aspects of advertisement.

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