Even if were not colourblind, most of us dont have a professionals eye for colour. Its more than seeing the coloursits knowing what colours and shapes to combine for the highest-impact graphics possible. If youre planning on designing your trade show banner yourself, theres little room for mistakesthe banner will be big, bold, and right at eye level. A well-coordinated banner will stand out and draw people in, while a poor design wont do your booth any favors. Here are a few tips when working with colour at trade shows.

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