How many times has a humorous radio or TV ad caused you to actually buy the advertised product? While some of the most successful ads have used humor — Wendy’s “Wheres the beef?” ads for example — far too many “funny” ads utterly fail to generate increased business or ROI; more than half the ads on any given Super Bowl fall into this category - anyone remember the Petco sock puppet?
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Advertising within the Yellow pages is really effective. For local search and online marketing likewith. I would say that it is a very powerful marketing and advertising tool indeed.